An impressive and newly designed Lightbox was installed this month at Shanghai Hongqiao T2 Airport! With its brilliant large format design, this media was created to convey high brand image and heighten campaign awareness.
It is also strategically located within the airport, right after the Security Check, and on the way to the VIP lounge, but also visible from the Boarding Hall. Its location therefore covers 100% of T2 departing passengers, with a strong focus on VIP passengers going to the lounge.
The first brand being displayed on the new Dominant Entrance Lightbox is the very famous and luxurious brand, Coach.
Coach is currently running a strong dominating campaign in Hongqiao Airport. Thanks to this new display, close to the VIP area, the brand will increase its awareness among high end clientele, and will also communicate on its premium image.