This April, Ping An have gained 100% passenger coverage in Shanghai Hongqiao airport with striking new air bridge stickers. Covering the 57 moveable air bridges in terminals 1 & 2, the local insurance company is effectively targeting all departing and arriving passengers in an exclusive branding zone. Air bridge stickers are the first media to reach passengers as they disembark the plane and the last media passengers see before boarding the plane, creating an exclusive advertising edge.
This is the first advertising campaign for Ping An within Shanghai airport air bridges, with visibility throughout every air bridge in Hongqiao airport until December 2012.
