Shanghai: The Engine of China's Future
23 Million inhabitants
The largest city proper in the world (GDP growth 9.9% 2010)
The undisputed commercial and financial centre of mainland China. The 5th in Global Financial Centres Index 2011
Shanghai Stock Exchange ranked 3rd in 2009, among worldwide stock exchanges in terms of trading volume
Epicentre for luxury brands in China
Impacting world events:
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World Expo 2010
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- 1. The biggest exposition in terms of visitors and participants
- 2. More than 70 millions visitors & 246 participants
- Live Earth Concert
- Formula One Chinese Grand Prix
- Shanghai ATP Rolex Masters
Airports: The Strategic Playground
“ Airports are the symbolic gateways to a city, a country.” Sir Norman Foster, Architect and Designer
5 structuring moments for branding in a journey through the airport
Airport, Passenger and Brand trilogy is feeding a virtuous process of mutual status enhancement
Shanghai Airports: the place to be seen and heard for Out-Of-Home media
Shanghai Airports represent the number 1 favourite airports in mainland China, where media is perfectly incorporated into the airports' unique design and architecture
80% of frequent flyers considered Shanghai airports to have well-integrated ads
Shanghai airports portray an international standard with innovative and stunning media formats that are guaranteed to captivate passengers
90% of passengers have seen the ads
Shanghai Airports: an international standard in Mainland China
Choose Shanghai Airports' unique media solutions to build brand awareness and develop business opportunities
