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1. What are the characteristics of airport media? |
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The airport has provided an unparalleled international platform for advertising. The target consumers of airport media mainly focus on the “Three High” people, that is, “High degree, high income, and high position.” Therefore, the segmentation of airport media, which firmly focus on the up-level target consumers, is the most outstanding in all media categories. |
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2. What are the launching formats of airport media? |
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- Long-term：
Advertisers focus on target passengers on the basis of a certain area that they occupy in the airport. The contract duration is 1 year in common, which can be renewed after that. Most airports are continuously developing new medium and new technologies.
- Short-term：
Advertisers buy a regular network (package, with a duration of 1~3 months), or pertinently choose some certain locations. The former usually can ensure relatively better coverage. |
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3. What are the main marketing activities in the airport? |
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Mainly two types：
1) Sponsoring a certain area in the airport (e.g. VIP passage)
2) Direct marketing: exhibition stands, showcase, free gifts distribution, etc.
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